Following a three way pitch, Brazen has won the UK and Ireland PR account for bottled spring water brand, Willow Water.

Brazen will now look to capitalise on the brand’s beauty credentials and will look to position it as ‘a must-have for anyone wanting a clearer complexion’.

The Manchester based agency will initially target women’s and beauty press using the theme ‘There’s Something in the Water’ which will encourage journalists and readers to take the ‘Willow Beauty Water Challenge’ to see the difference it will make to their skin.

Brazen will also forge links with dermatologists and make-up artists including TV expert Armand Beasley to add their names to the brand.

Willow Water is stocked nationwide in multiples including Waitrose, Booths and Sainsbury’s as well as Independent Health Food Stores.