XFM Scotland to become Galaxy Scotland
It has been announced that XFM is to rebrand as Galaxy as a major rebrand strategy undertaken by Global Radio.
Galaxy Scotland is expected to be on air before the end of the year.
In the latest RAJAR results*, the Galaxy UK network celebrated an increase in listening hours of 9.3% quarter on quarter, making a total of 18 million listening hours every week.
These figures follow the re-launch of the brand in April this year, featuring a new corporate identity that reflects Galaxy’s brand values moving forwards, targeting the 20 – 29 year old audience.
Richard Park, global radio’s executive director said; “Central Scotland can prepare itself to receive Britain’s fastest growing radio station aimed at young people and the prospect of the output from the Glasgow studios is an exciting one.”
New to The Drum
You will be sent a verification email. Click on the link in the email to post your comment.
Existing Users Sign In
More like this
- New Galaxy Radio Scotland ad campaign to begin
- GMG's Rea to become head of news for Global Radio
- Former Galaxy brand managing director Healy joins GMG Radio
- The Scottish Sun, STV and Global Radio Scotland chiefs to discuss media in the digital age next week
- STV, Global Radio and The Scottish Sun bosses admit to interest in future media partnerships
27/01/2012
Pizza Express app speeds up customer payment
Comments
About time. Xfm has been a programming mistake. The lesson being that you can't take on the BBC in 'breaking new music' or speech radio in a tsa of less than 8-10 million, so stick to what works. Beat 106 achieved c.440,000 weekly reach (opposed to Xfm's current c.210,000), and no reason why Galaxy won't achieve it again.
Write Your Comment