CheethamBell JWT has landed the marketing account for Wesleyan Assurance Society following a four-way pitch.

Three unnamed London agencies and McCann Erickson Birmingham, which was appointed to the account last year, are understood to have been unsuccessful at pitch.

Despite premature reports elsewhere online suggesting the account would carry a spend of £9m, the true worth of the business is yet to be officially confirmed by the client.

The purported spend would raise eyebrows in the industry as the figure represents a huge leap from the £1m brief which the firm tasked RBH with in 2003.

The Drum contacted Wesleyan but the Birmingham-based financial care company is yet to confirm the appointment or clarify the spend.

MediaCom North is understood to have been appointed to the firm's media account.