Skin is In for TBWA\Manchester's new Imperial Leather campaign.

The new bodywash product Skinbliss, contains patented Moisture Lock Technology which will be highlighted through the ‘Skin is in’ campaign.

The campaign includes photography by London fashion photographer, Matthew Shave who has also works with brands such as Jimmy Choo and Estee Lauder.

Robert Harwood-Matthews, CEO at TBWA\Manchester, commented; “Within a hugely competitive market, the creative had to be stunningly different, slightly daring and go against existing communication conventions to show how unique Skinbliss is. Collaborating with a fashion photographer to produce the campaign ensured it would give Imperial Leather an exclusive look and enable it to appeal to a new audience.”

The campaign, will launch outdoor across the UK from 22 September with press rolling out in the October editions of glossy titles such as Vogue, Elle and In-Style.