The Glasgow: Edinburgh Collaboration initiative has appointed The Big Partnership to promote the benefits of better collaboration between Glasgow and Edinburgh and profile the cities as centres of business investment and development in the UK.

Big is to deliver an integrated campaign for the initiative, showcasing the cities’ success across a range of sectors and highlighting the initiative’s role in helping businesses from Glasgow and Edinburgh compete on the UK and international stage.

The account will be led by Neil Gibson, Allan Barr, Mandy Lowe and Matthew Pittam.
 
“We were looking for agency that could really get under our skin and understand the vision of the initiative. It is clear Big has the enthusiasm and creativity to help us deliver a step change in our profile,” comments Laura Gordon, Collaboration director for the initiative.