UK music and fashion group Clash Music has w00t!media to bring brand advertising to its music site.

The supporting editorial-led website to the company’s magazine Clash launched last year with over 70,000 unique visitors, offering musical interactive content such as image galleries, audio listening points and user forums.

Austen Kay, w00t!media director, explained; “We’re encouraging bespoke advertising including the use of creative website sponsorship; brands can become an attractive part of the website as opposed to using a traditional banner advert. w00t!media is aiming to bring both music-related and other complimentary brands on board.”

Ian Richardson, Clash Music creative business manager, said;“ClashMusic.com harbours a smart audience with a keen eye on music youth culture, very much fitting with the w00tmedia! portfolio. So by joining forces we are enabling brands from all sectors to engage with a highly desirable target market.”