McCann Erickson's digital team has been appointed by PlusNet - the broadband provider which is part of BT.

Delivering an online campaign to launch PlusNet’s new broadband Bundle package with the primary objective of direct response, PlusNet has also recently introduced a new brand identity and website to support the launch.

The online advertising produced is to coincide with the re-branding, taking the online material and ensuring consistency in the user journey, and ultimately enhancing brand perception.

These banners will run until November with the opportunity for further development of the campaign subject to results.

Commenting on the appointment, Shailini Ghelani, Head of Marketing for PlusNet said: “We appointed McCann Erickson based on their wealth of experience in the digital sector. Their passion for this sector and expertise in delivering tangible results for online direct response campaigns really stood out for us and we look forward to working together on the launch of our Bundle package.”

Graham Todd, Group Account Director adds: “This is a fantastic win for McCann Erickson Communications House that demonstrates the strengths and capabilities of our digital offering.”