Printer manufacturer Brother UK has appointed The Raft to creates a new series of communications for its Print Smart initiative.

Print Smart will aim to support the national reseller network offering the opportunity for company to lease colour printers.

The Wilmslow based agency has developed a full suite of communication materials, including a clear identity for the Brother Print Smart reseller programme, logo development, brand guidelines, sales presenters direct marketing, display systems and point of sale.

Phil Storton, managing director of The Raft, explained; “Phil Howells, our creative director has enjoyed the freedom to explore a new and exciting visual identity for the campaign which is quite different from the usual channel communication. This is a long term project which we believe will deliver exceptional results for Brother in a challenging market”