The Drum has learned that the Energy Saving Trust has appointed The Union after a pitch against other Scottish Government roster agencies.

The campaign will look to target Scottish motorists to encourage smarter driving techniques which result in lower fuel consumption.

It is understood that ‘a significant above and below the line budget’ will be available for the campaign which will break later this year.

The Energy Savings Trust is the UK body set up by Government to help reduce CO2 emissions.