Following Bradford and Bingley’s nationalisation by the Government as it takes on its £50billion of mortgages and loans, its Manchester based advertising agency is continuing to work with the client and await further news.

BJL has said that its work with the bank is ongoing following the rescue package by the Government along with the sale of its savings unit and branches which are to be bought by the Santander group.

Nicky Unsworth, managing director of BJL commented: “We are being kept up to date by Bradford and Bingley, working closely with the team at B&B to help them with their planning moving forward but obviously can’t comment on their business. We continue to work with them and support them in any way we can. BJL remains busy and our business spans many sectors in addition to financial services, including  FMCG, travel, tourism and leisure, government/ COI and B2B.”   

In July, BJL launched a campaign to promote its Rate for Life savings account.

The agency has worked with B&B since August 2006 when it won the account from JWT, thought to be worth around £3.5million.