Indigosolutions UK Ltd has appointed Feather Brooksbank to handle the media planning and buying for the launch of its Travelcard.

The prepaid Visa debit card will be made available with Alliance & Leicester plc which will issue the cards and process transactions. Indigo’s point of difference will be through web and SMS functionality as it looks to maximise convenience for its customers. 

Claire Bayliss, managing director of Indigosolutions UK Ltd said; “It’s a really exciting time for us, there are several pre-paid currency cards available within the UK, yet we believe none of them offer the great value for money and ease of use that the Indigo Travelcard offers.  Whether you’re going away for a short break, back packing around the world or a business traveller preferring not to use your own credit cards, the Indigo Travelcard is the perfect travelling companion.”

The campaign has already launched with search activity but will step up to take advantage of the holiday booking season early next year with e-mail marketing, third party inserts and national press activity.