BJL to develop domestic violence initiative campaign
BJL has been appointed by COI, on behalf of Hull Teaching PCT, to launch an initiative targeting Domestic Violence.
The social marketing campaign will target the perpetrators of domestic violence in a multi agency initiative led by Hull PCT.
BJL won the contract in a competitive tender against three other COI roster agencies.
Louise Robinson, Project Leader said: “The Freedom from Fear campaign in Australia is the only other social marketing campaign targeting perpetrators and we are looking to emulate the success of that campaign here in Hull.”
Charlotte Thompson, Director at BJL said: “It’s a challenging project, where we will improve life chances across the city. It needs to be handled sensitively and is a campaign we are privileged to be working on.”
New to The Drum
You will be sent a verification email. Click on the link in the email to post your comment.
Existing Users Sign In
More like this
- National Centre for Domestic Violence runs interactive billboard campaign to highlight intervention methods
- Domestic violence campaign reveals Facebook friends who could be victims
- Strathclyde Police releases Christmas domestic violence TV campaign
- A look at Newhaven's Domestic Violence TV campaign
- Leeds City Council speaks out on domestic violence
11/05/2012
Pitch news: Hertz, HTC, Smirnoff, LV=
Write Your Comment