The Famous Grouse is wrapping up for winter and sporting a brand new look in the off trade this month.

The whisky is launching a festive gift bottle into the UK market, aimed at Christmas shoppers looking for a fast and convenient gift solution.

The limited edition bottle, created by Stirling-based Pocket Rocket for Maxxium UK, boasts a specially designed seasonal shrink wrapped sleeve which gives the illusion that the bottle is already gift wrapped and ready to give.

Though ‘wrapped,’ the brand colours and iconic Grouse that feature on the original label remain visible to ensure instant product recognition.

Maxxium UK’s brand manager for The Famous Grouse, Lee Walker, commented: “The Famous Grouse is always a festive favourite and a consistent high performer over the Christmas period. The striking new look bottle will ensure that we continue to stand out in our sector, drawing the attention of both old and new customers.”

This limited edition bottle will be available in Sainsburys, Morrisons and Asda this month.