Bath-based brand and response company theagency has appointed Rajnish Razdan as its creative director.

Razdan was previously working for Target Direct and Inbox where he was executive creative director and also for The Response Team where he was creative director overseeing accounts for Carphone Warehouse, Rentokil and Bristol and West.

He has most recently been responsible for developing the marketing and branding of The Duke of Edinburgh's Award and for Nokia’s Comes With Musicservice which has just launched.

Amy Stobie, co-founder of theagency, said: “When we started the agency earlier this year we set ourselves the task of supplying big ideas to companies that want to build brands and drive sales from the same budget. That means that we need staff like Raz who actually have big ideas and are capable of commercial creativity across the board."

She continued, "Raz knows how to bring together both brand and response and fits our full service offering perfectly, having worked in digital, branding, direct mail, press, television and email. I have no doubt that he will be a driving force on the team and will help us deliver commercially creative ideas that build brands, whilst focusing strongly on driving sales.”