Leeds-based agency Intermarketing has won the brief to deliver a strategic marketing review and new brand identity for surgical weight management company Weight Loss Surgery Group.

Intermarketing's initial campaign focus will be on creating a new identity centred on the theme, 'Together We Will Find The New You'. The agency will also deliver a full review of all collateral from the provider's website and marketing materials and will create a full suite of literature focusing on the patient's journey through surgery.

Michelle Bowater, managing director, Weight Loss Surgery Group, said: “As one of the leading players in the Bariatric field and the only surgical provider to offer specialist consultation, surgery and aftercare we sought a marketing strategy to reflect our position in the UK market.

"We really believe that through Intermarketing's understanding of the market and their professional, yet aspirational strategy and creative feel, The Weight Loss Surgery Group will be well placed to become the number one provider of gastric bands and associated Bariatric surgery in the UK.”

PR for the rebrand and launch will be focused on engagement and education of Weight Loss Surgery Group's proposition, and will be delivered by Leeds-based Hatch Communications.