SSAFA (Soldiers, Sailors, Airmen and Families Association) Forces Help, the charity which provides support to present and past servicemen and women and their families, has appointed Cheltenham based DM agency DMS to develop its donor upgrade campaign.

DMS, has been appointed to launch a regular giving ‘upgrade’ appeal that is set to roll out in November.

SSAFA Forces Help will target affluent donors, who have a close connection to the Armed Forces, to upgrade their current cash donations to a regular monthly gift.