The Manchester-based agency's campaign represents William Hill's first TV activity for Online Casino Gaming. It will run in slots on ITV, Channel 4, Sky One, Sky Sports One, Sky Sports News and Dave.

Adam Harris, marketing director at William Hill, said the betting giant might look to do more television advertising in future if this campaign is successful.

He added: “Changes in the legislation around how gaming products are promoted on television mean that it has become a very interesting medium for us. 

"[BJL] demonstrated good insight and executed it in a really entertaining way which navigates the new laws well.”

Nicky Unsworth, managing director, BJL, said: “We are thrilled to be producing strong creative work so soon after our roster appointment. It’s a fun sector and great brand to add to our reel.”