Vifor Pharma Potters, a UK subsidiary of Swiss pharmaceutical giant Galencia, has appointed Driven to work on its vitamins and energy supplement brand Red Kooga.

The appointment of the Wilmslow based agency will see the agency undertake a complete strategic review of the brand, with a new communications strategy expected to be launched in 2009.

Jane Wragg, marketing manager for Vifor Pharma Potters, said; “Red Kooga is a brand with huge potential, particularly in the category of energy supplements. We saw driven as the perfect partner to help us maximise this opportunity, given their insight and understanding of what it is we need to do in order to really exploit this”.

Nick Brookes, Partner at Driven, added: “Red Kooga is one of those great idiosyncratic brands that you just can’t help but get excited about working on. Particularly when you are working with a client that is so passionate about what they do”.