Paint manufacturer Valtti Specialist Coatings has launched a new e-commerce website for its new Feelings Liquid Imagination range.

Created by Whitespace, the site features room-set digitally illustrated in 3D allowing the user the freedom to animate and colour online rooms to give them the opportunity to experiment with colours and items.

The site also has the ability to change the lighting and the colour of the wood finishes as well as walls.

Jamie Hancox, director of Valtti Specialist Coatings, commented: “This is our first foray into the interiors sector and the Feelings Liquid Imagination brand is an exciting new director for us. The range has gone through rigorous testing and planning and we are delighted to be taking it to the consumer. The website is a great route to market and fits perfectly with the product by offering customers a unique experience and has been built with them in mind.”