Oliver Sweeney shoes has launched a new press advertising campaign created by Bray Leino.

The campaign develops the ‘Eyes say it all’ message using pictures of people transfixed by other people’s Oliver Sweeny shoes which are out of shot.

The ads will also run in men’s lifestyle magazines such as GQ and Mane’s Health, with the concept being explored over four different executions.

Kate Brookes of Bray Leino said: “The ambiguity in the image, and the absence of a product shot, invites an intelligent response from the reader; nothing is spelled out but the brand name. This is a stylish, confident approach to Oliver Sweeney’s advertising, which befits the sensibilities of their target audience perfectly."

Oliver Sweeney Creative Director Roland Haynes said: “Combining the creative energy of great British design with the consummate flair of Italian manufacturing prowess, Oliver Sweeney shoes are worn by a host of celebrities including: Will Smith, Dylan Jones, Gordon Ramsay, and Jay Kay. They are stocked in more than 120 stores across the UK.”