Easyjet has appointed its consumer PR contract to Beattie Communications, which will see all of the agency’s offices across the UK work on the business.

The appointment was made by the budget airline following a five way pitch with the first campaign set to promote the company’s new route from London Gatwick to Helsinki.

Beattie has also been tasked with evolving the Easyjet brand to enhance its appeal to both leisure and business travellers.

 Victoria Walker, director of Beattie Communications, comments: “This is a fantastic success story for Beattie and we have more than 100 Beattie team members all keen to work on this account!

“Our easyJet team will include consumer PR specialists from Beattie’s network of UK offices in order to deliver the best results for the client.”