TMD Friction has relaunched its high performance breakpads following a re-brand and the design of new packaging and literature for both Mintex Racing and Pagid RS brands.

The work has been created by Leeds based agency Purebrand with the project taking nine months to complete culminating in it being unveiled at the Performance Motorsport Wold Expo 2008 in Cologne, Germany.

Darren Robinson, vice president of global automotive component group’s new High Performance Racing Division, said; "Having worked very successfully with Purebrand over the last five years they were the obvious choice to look after our requirements for the re-branding and ongoing marketing for the High Performance and Racing Division."

He continued: "As the market leader within these fields, and as these are the premium brands of TMD Friction, it was vital that we had a completely fresh approach with outstanding imagery and design, along with original ideas to represent the high level of innovation that drives our business. The outcome has been extremely successful and the flexibility that Purebrand offer will ensure they continue to be the sole choice for my Divisional requirements".