UK pub chain London Town plc has appointed Glasgow based digital and brand development agency Nation1 as it looks to recruit over 100 managers and licensees.

The company, which has its headquarters in Norfolk is embarking on the online and offline recruitment drive for its 266 operating pubs.

Nation1 has also been tasked by the agency to develop a new branding while also improving on its online sales and marketing.

Andrew Grant, group managing director of Nation 1, said: “London Town is taking a bold and innovative digital approach to building their pub portfolio. It is very exciting for us to be part of their continued growth. Nation1 is about strategic and creative brand development, the transparency of results that comes with digital marketing, and growth.”

Meanwhile Nation1 has also just completed a new site for Glasgow cycling retailer Freeflow Cycles.