Edinburgh-based Hookson, has developed a worldwide direct mail marketing campaign for Nobuyuki Matsuhisa. Known across the globe, he is the highly influential chef proprietor of ultra chic and prestigious restaurants “Nobu”.

Hookson was briefed to develop an exclusive direct mail pack targeting Nobu’s VIP customers.  The packs were unique in offering the opportunity to pre-order, prior to launch, one of six prestigious gift sets of fine, hand crafted Japanese tableware known as Nobu Prestige. 
 
Bryan Hook, managing director at Hookson comments: "We were delighted to be approached to work on such a fantastic project and with one of the most respected figures in the industry.  Our involvement has been a great opportunity for us to play to one of our key strengths and in raising our profile across the globe.”