Pernod Ricard has appointed Wilmslow based agency Driven to create a new experiential campaign for its whisky brand Jameson.

The campaign for the Jameson Cult Film Club will see classic cult movies screened to selected audiences across the UK from next month while they are offered a Jameson’s at the same time.

Chris Lear, Partner at driven added, “Jameson already sponsors international film festivals in New York, Dublin and Toronto, but the Cult Film Club is a bit special.”