Specialist Tour Operator Holidaybreak Camping has appointed affiliate marketing agency R.O.EYE to manage the company’s in-house affiliate programmes for the Eurocamp and Keycamp self catering holiday companies.

The E-commerce campaign will look to enable the company to increase its visibility and sales of its holidays.

Mark Kuhillow, founder and managing director of R.O.EYE, said: “Eurocamp and Keycamp have recognised the benefits of introducing an affiliate marketing programme to drive new business. By building on the existing platform, R.O.EYE will aim to demonstrate the variety of opportunities a successful strategy can achieve.”