SPT TV campaign promotes public transport benefits
A new campaign for SPT has begun running in the lead up to Christmas as the company looks to encourage people to browse its website joinupmyjourney.com
Created by Glasgow agency, The Bridge, the four 30second TV ads look to highlight different advantages from the use of its public transport services such as losing weight, saving money and Christmas shopping in town without the hassle of parking. Another promotes the company's Zonecard.
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Sounds remarkably like the dulcit tones of Bob Wylie on the voiceover, can't help wondering if that was the agency's idea or at Mr Wylie's insistence!
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