Bigmouthmedia has appointed Phil Stelter to the new position of head of client strategy.
In addition to experience with agency campaigns across the travel, governmentt, health care and retail sectors, he managed a variety of site and product developments at BizRate.com (now Shopzilla) for over four years and has been a representative on various IAB committees and the DoubleClick Client Advisory Board.
“The Internet marketing business is rapidly maturing. As the sector continues to develop clients will increasingly demand greater integration between the various strands of their digital campaigns, not to mention even greater return on their investment, and agencies must be ready to meet the greater challenge,” said Stelter.
“They will need a blend of industry-leading technique and international perspective that very few companies actually offer, and I believe bigmouthmedia is perfectly positioned to provide it.”
Formerly director of business development for Texas-based Range Online Media, Stelter is a recognised digital marketing expert and regular conference speaker in the US, where he developed new service offerings and innovative online strategies for several Fortune 1000 companies.
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