Asthma UK, the charity dedicated to improving the lives of people with asthma, has appointed Cheltenham-based DMS to handle a major spring project to re-engage lapsed supporters and those who have requested information.

Charity fundraising specialist DMS is currently planning an integrated direct mail and online campaign set to launch in March 2009.

Mel Oley, assistant director individual giving at Asthma UK, said: “We appointed DMS based on our chemistry, as well as their experience in delivering effective campaigns to engage supporters.”

Other direct marketing charity accounts won by DMS this year include Cats Protection, Oxfam and SSAFA.