McCann Erickson Bristol has won the account for Axa Direct following a four way pitch.

Having won the pitch which was conducted by Creative Brief, McCann’s will take handle the direct response campaign work for Axa Direct which will run across TV, press and outdoor.

It is understood that the appointment has no effect on the work with DM agency Bray Leino while it is also thought that the company aims to increase its marketing spend in 2009.