Private health care provider Bupa has appointed The Raft to deliver a suite of banners to drive online acquisition of its private medical insurance.

The appointment will see the Wilmslow based agency begin work immediately with the campaign set to run through out 2009.

The creative will feature a mix of traditional and ‘shapes’ executions and builds strategically on learnings from The Raft’s 2007 Bupa acquisition creative, with a view to driving new business to the UK Membership team. The banners will feature heavily on many UK sites over the coming months.

Phil Storton, managing director of The Raft, explained: “We have been working with the Bupa Marketing team for several years and this new campaign is a fantastic opportunity to really make a difference to the business. This is all about adding value to Bupa by improving lead generation”