A new campaign for the NHS to target women of childbearing age in North Kirklees is to be created by BJL following a three way pitch.

The Manchester based agency will work on the social marketing campaign following its appointment through the COI.

The campaign will run across PR, advertising and community media next year.

Charlotte Thompson, director at BJL added, 'We are very pleased to be involved with these important pilots.  The interventions designed respond to some deeply ingrained social behaviour with empathy and creativity.  The pilots should have a significant effect on health inequalities in deprived areas which is understandably very motivating to the team here at BJL.'

The agency has also recently won pitches for campaigns to tackle domestic violence and sudden infant death.