Fudge has been appointed by Creative Partnerships Stoke and Staffordshire to develop and implement a brand identity and web platform for new charitable organisation, Partners in Creative Learning.

Creative Partnerships is the government's flagship creative learning programme, designed to develop the skills of young people across areas of England by supporting innovative long-term partnerships between schools and creative professionals.

The programme is currently managed by Arts Council England, but by April 2009 it will have demerged, and Creative Partnerships Stoke and Staffordshire will become a new independent organisation.

Fudge managing director, David Eccles, said: “The new identity and website will play a vital role in the growth of the creative economy throughout Stoke and North Staffordshire, while enriching creative industry engagement with the public, private and education sectors.”