The Edinburgh Winter Festival (EWF) has tasked SEO specialist Ambergreen will driving all national and international online traffic from over 160 countries through its website.

The international campaign for the two festivals festivals has seen the Edinburgh based digital agency become involved in the re-design and promotion of edinburghschristmas.com and edinburghhogmanay.com over the last few years.
Search has been a highly effective and important channel for EWF and getting found across the main search engines for the right key terms now generates over 60% of the site traffic for promoting hogmanay.

The search marketing strategy created and executed by Ambergreen has seen the EWF websites holding their own in terms of sales despite current economic trading conditions.

The sites provide information on the festivities, provide links to everything happening in the city, attract visitors to the Edinburgh, sell tickets and generate income through advertising and sponsorship.

In addition to the search marketing campaign, this year, Ambergreen has developed new software for event and news updates, maps, a content management system and an email marketing system.  Additionally image and video capability has been introduced to allow users to upload and download images and videos.

The agency has also designed online competitions to encourage people to visit the site to book accommodation and is working with Hogmanay’s partner organisations like Feet First Productions to develop new pages for special events.
 
John-Paul Murphy, marketing & communications manager for Edinburgh’s Winter Festivals, commented:  “Increased competition from cities worldwide means we have to fight harder for its share of Winter tourism.   I’m pleased that Ambergreen’s approach to search marketing is bearing fruit and is key to us sustaining our profile on the international market.”