Survey finds that traditional advertising is still most effective in UK
A survey has found that consumers in the UK are more likely to pay attention to print advertising than those online.
The Media Democracy Survey by International consultancy Deloitte found that people aged between 16 and 74 were most likely to pay the greatest attention to print adverts in magazines with a majority of 59%.
Traditional advertising also faired better than online advertising with 64% of the 2,023 respondents claiming that they found online ads to be ‘more intrusive’ than print adverts in newspapers. It was also found that 84% believed that TV advertising was still the most likely to influence their buying while magazine adverts influenced 54% of consumers followed by 45% who were influenced by newspapers and online advertisements.
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comments
Did this survey take into account search, which obviously constitutes the vast majority of online advertising, particularly in the UK? If so, how can this be seen to be intrusive?
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