Brian Child's Guide to Beating The Credit Crunch: Part 1 - Get Real
In the first of this seven part series Brian tells agencies that the first thing they need to do is start living in the real world.
The Drum caught up with Brian recently and asked him to expand on those seven points in a series of video interviews.
In the first of this his seven part series Brian tells agencies that the first thing they need to do is start living in the real world.
The second part of this series will appear online next week.
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