Following a four-way pitch, Manchester design agency Corporation Pop has been appointed to develop the campaign for Creamfields 2009, which will be delivered across multiple formats including outdoor, press and online.

The company has also been briefed to revise the Creamfields’ logo for 2009.
 
Dom Raban, managing director at Corporation Pop, said: “The key to the brief was ensuring that our approach was entirely flexible. The concept will move forward from previous campaigns. As part of our proposals, we digitally deconstructed the familiar Creamfields logo and have designed a template that allows us to apply a similar treatment to any image.”
 
James Barton, Creamfields CEO added: “The creative has to be able to communicate our fantastic artist and DJ line-ups and festival format to ultimately drive ticket sales. Corporation Pop grasped the ethos of Creamfields and provided a solution that we know will excite and capture the interest of our audience.”
 
Creamfields 2009 takes place on 29 and 30 August and promises a weekend of live music, world class DJs and entertainment. It will be promoted throughout the UK using a variety of tools including posters, press ads, flyers and online marketing. The creative template will also be applied to www.creamfields.com.
 
Following a month of creative development, the campaign is expected to go live in March 2009 and run for six months.