The site was designed by The Foundry and offers medical guidance on hospital and community acquired infections such as MRSA as well as advice on reducing the risk of picking up infections as well as an online consumer area.

The site carries the tag line – Let’s Scrub it Out which appears on the home page and includes features such as the Professional Centre for health care professionals only and the HiBi Advice Centre for the public. I’m a Scrubber invites healthcare professionals and members of the public to sign up as someone who uses HiBiSCRUB regularly. 

The new HiBi range of antiseptic disinfectants along with other products are available to purchase through the site as well.

Ian McKay, digital director of The Foundry, explained:“HiBihealth.com is primarily an educational and e-commerce site aimed at both healthcare professionals and the general public.  As part of The Foundry’s on-going commitment to drive online sales we are running a number of initiatives, including, a pay-per-click campaign via Google.  The number of people still actively searching   for information about MRSA is staggering.  In fact, 90% are looking specifically for advice on this subject, so we are confident we’ve designed a website which will be visited frequently, and provide an invaluable e-commerce solution”