Leeds based marketing company Brahm has launched an online PR division.

OnVisible will see the agency also utilse the experience of its digital agency Swamp as well with Deborah Copeland, group account director of Brahm PR appointed to head it up.

Clients already on board for the new online PR offering include Lucozade, Maplin Electronics, Ultralase, Yorkshire Tourist Board, and the UK Resource Centre for Women.

OnVisible will offer to generate a PR service across digital platforms such as social networks, forums, blogs, virals, RSS, user generated content, content seeding and syndication.

Copeland explained: ”Increasingly the internet is the first port of call for consumers and businesses looking to research, buy and connect with others.  

“We’ve moved from a watch and listen to a search and share society and more and more people are talking about social networks, forums, blogs, virals, RSS, UGC, link-building, wikis, Twitter etc, and the impact they can have on a brand or organisation’s reputation.  

“OnVisible will help brands capitalise on this by carefully monitoring their reputation and visibility and developing campaigns that reach the real online influencers and build the buzz and profile they’re looking for.”