Live music concert Weekend@last has launched a new marketing campaign following the creation of its brand identity both by Intermarketing.

The brief was handed to the Leeds-based marketing agency following a competitive pitch which saw it initially create the identity to promote the two day event before embarking on the development of its advertising and media campaign to drive awareness and ticket sales.

Exstatik, the agency’s digital arm, has also designed the event’s website while also being tasked with developing social media activity in another bid to build awareness.
The event, staged by charity SAFE@LAST, is to be held on the weekend of 10th and 11th July at stately home, Sandbeck Park. The two-day concert, held in association with MA Events, will host 20,000 concertgoers to see some of the UK’s top acts.