CBS Outdoor is set to launch a loyalty scheme for clients to earn rewards based on the distance their campaigns travel across the country.

The scheme, ‘AdMiles’ will looks reward national advertisers across CBS Outdoor’s UK transport media portfolio.

The proposed scheme will be based on the value of advertising spend and the average miles a bus, tube or train travels every day with the programme being open to any national advertiser, specialist or agency acting on behalf of a client.

Tim Bleakley, managing director sales & marketing of CBS Outdoor, explained: “We want to reward our customers’ loyalty and make their advertising work harder for them. This loyalty scheme is a reflection of the hard-working nature and certainty of transport advertising in a recession. Each ad on the move – on a bus, train or tube – is clocking up future value for the advertiser, quite literally making ad budgets go further.”