Lafarge Cement UK, part of building materials brand the Lafarge Group, has appointed McCann Erickson Manchester as its marketing communications agency.

McCann's team will be working with the organisation to raise brand awareness, developing a primarily creative advertising campaign integrated with direct mail, social media and digital activity.

The campaign will focus on informing and educating Lafarge's primary audiences about the product benefits of its range of cements and how these can be employed.

Jon Dunbar, group account director at McCann, said: "Lafarge has an unrivalled international reputation in building materials and we’re really looking forward to delivering an integrated campaign that will resonate with their core target audience.”

Mike Lomax, marketing communicaions manager for Lafarge Cement, added: "We look forward to working with McCann Erickson Communications House, whose wealth of experience in our sector will ensure the delivery of a strong and effective campaign for Lafarge Cement UK, focused on the company’s commitment to innovation, sustainability and its customers.”