Following its recent rebrand Scottish Life, the pensions specialist arm of the Royal London Group has launched a new site created by Line.

The agency worked alongside the company’s digital operations team to create the digital campaign.

Taking five months to complete the project, the site has been created to promote the new brand identity and reflect the tone taken in the company’s core literature and promotional items as well as the creation of digital brand guidelines, the use of email and presentation templates.

The aim of the site was to communicate to a new audience of consumers and employers that have been previously not been reached. It will provide company and product information, educational content about pensions, support for existing customers and will also act as a gateway for the company’s online services to access policies and schemes.

John Hinder, digital operations manager for Scottish Life, explained: “For financial advisers, the aim is to provide a central hub to our range of products and services, access to our online services including quotes, new business and servicing, our literature library and the latest industry, technical and sales ideas.”