STV has today announced the launch of its new online classified recruitment service, stvjobs.com.

The recruitment site is the first phase in the development of STV’s new classified business. The site will be supported by a multi-million pound media campaign including TV, radio, cinema, online, direct and outdoor advertising.

 
Teaser adverts have been running on STV over the last week, with a 40 second advert hitting TV screens on Sunday evening and Outdoor Advertising being revealed on Monday 9 February.
 
The classified business will be managed by STV’s head of classified, Mike Ferguson. Mike joins stv from recruitment business s1jobs.com and will be supported by an experienced local sales force, based at STV’s Glasgow headquarters.
 
Alistair Brown, head of new media at STV, said: “We have assembled a sales team which we believe is the best in the business, with a solid track record of delivering success in classified recruitment. They’re working closely with all sectors of the Scottish recruitment community to ensure that we attract more jobs and higher quality candidates than any other job site.
 
“The strength of our local sales force, our world-class online platform, and our ability to combine the power of TV and online, puts us in a unique position where we’re able to provide a viable and cost effective alternative to the current market leaders. I’m confident that stvjobs.com will be an invaluable platform for those looking for the perfect job or candidate, anywhere in Scotland.”
 
STV chief executive, Rob Woodward added: “We announced to the City last year that we aim to win three percent of the Scottish classified market by the end of 2010 and I’m confident we’ll achieve that goal. Our online classified proposition has the full weight of the stv brand behind it, which will be a key element of its success. stv reaches over four million people in Scotland per month and is Scotland’s most popular peak time station. We will be utilising the full force of our media power and resource base to make stvjobs.com the best recruitment site on the market for both job seekers and recruiters.”

The launch of stvjobs.com will be supported by an advertising campaign on STV and on outdoor sites across Scotland. The campaign, which was created by The Union and produced by STV Creative, features a group of men and women dressed to represent a range of industry sectors, including health and beauty, emergency services and local business. Standing in a formation, the group performs a ‘job seekers dance’, inspired by traditional war dances.
 
Visit stvjobs.com at www.stvjobs.com