Gough Allen Stanley has announced that it has launched a digital department to complement its existing service offer.

The Worcestershire based agency has launched Gough Digital as it looks to improve existing and potential client read, drive traffic to websites and increase sales through online marketing.

As part of the expansion into online marketing, the agency has appointed Rosanne Sayers, a specialist in digital communications with over 13 years experience.

Michelle Wright, creative services director for Gough Allen, commented: “Because digital marketing goes hand in hand with for Gough Allen Stanley’s current portfolio of services, Gough Digital will enable clients’ budgets to work harder for them at a time where businesses are watching every penny they spend.”

Sayers, commented: “Gough Allen Stanley has recognized the impact the internet has had on marketing communications and has acted accordingly. With Gough Digital, we look forward to providing our existing client base, as well as potential clients, with an improved range of services to perform alongside our existing offer. These include search, email and social network marketing.”