The idents feature a whole cast of frozen foods with peas as the main heroes.

The idents offer a few small glimpses of the pea’s everyday life in their frozen food world where we meet Superstar Waffles with adoring potato fans and a very sexy (if slightly brazen) Salmon Fish finger. But the humble peas are the main men and very much in the spotlight.

The environments were deliberately kept very clean in keeping with the simplicity of the scenes and characters.

The food was modelled and animated in Maya and composited using Fusion and After Effects.