Lambrini idents created by BJL as part of Real Women sponsorship
Lambrini idents created by BJL as part of Real Women sponsorshipHere’s a look at the Lambrini idents created by BJL to sponsor the second series of Coleen’s Real Women on ITV2.
This is the first TV sponsorship that the brand has been involved with for more than five years.
The deal will see the Lambrini brand exploit its association with the series through online and mobile sponsorship, alongside POS, promotion and consumer PR.
Billy Mawhinney, creative director at BJL, said: “The idents are a bit of fun for everyday women which is what they expect from the programme and from their favourite tipple, Lambrini.”
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