Iris has worked with Wonderbra on UK based PR campaigns since 2005 and this new appointment sees the two organisations extend their relationship significantly. Last year iris launched a PR driven campaign to support the launch of Wonderbra’s new D-G cup size range which involved a nationwide search for more than a thousand women to appear in a billboard campaign.  

Iris will develop an integrated campaign with a central creative theme to connect to the target audience of women in their 20’s and 30’s. The new campaign is expected to launch in the UK later this year, followed by a European roll out next season.

Pete Armstrong, creative director at Iris said: “We’re delighted to be extending our relationship with a brand as iconic as Wonderbra and look forward to working on what is a revolutionary new product in this category.” 

Helene Petrieni, brand director for Wonderbra Europe said: “Iris demonstrated a thorough understanding of the Wonderbra brand and the product category, adopting a creative 360 degree approach that showcased the product benefit in the famous Wonderbra tone of voice. We’re looking forward to working together on the European launch of this exciting new product.”