A new identity has been created for The England Squash & Racketball Association by Fudge.

The England Squash and Racketball association selected the agency as a part of a marketing drive to promote these otherwise conventional sports as 'vibrant, modern, and professional'.

David Eccles, managing director of Fudge, said: "It has been a fabulous project. Squash is experiencing a major resurgence, as England's national teams are now considered World and European Champions, while the growth of racketball has seen thousands of people step on court for the first time.

"Fudge created this new branding to reflect England Squash & Racketball's newly elevated status within the UK and also internationally, and it has been perceived well."