The DMA has awarded the Inaugural DMA Door Drop Award to BD for its Lurpak butter door drop campaign.

The Glasgow based office of the agency took the prize ahead of Virgin Media and Comet.

The campaign which was launched last October, centred on door dropping leaflets with free and money off next purchase coupons to encourage the trial and repeat purchase of Lurpak butter among highly targeted householders who had previously favoured competing brands.   

The entries were judged by members of the DMA’s Door Drop Council, who are drawn from a broad cross section of the door drop sector.

As a result of the success of this one-off award the door drop category has been reintroduced for the 2009 DMA Awards.  

Mark Davies, chairman of the DMA’s Forum for the Future working party, presented the award to Louise Hodgson, senior account manager for BD, at a ceremony held at the annual DMA Door-to-Door Council’s Door Drop Conference on Tuesday, 24 February.

Davies said: “We received an exceptional crop of entries, but BD’s campaign for Lurpak truly stood out from a strategic, creative and above industry standard results perspective. This shows that quality, creativity and innovation is driving the sector and gives us great hope that it will continue to develop across broader areas.”